Copy services
Landing pages
The landing page is a brand’s chance to talk directly to its target audience. So landing pages have to be crystal clear about what they’re saying, why they’re saying it and how. They need to be fresh, arresting, funny, and make you stop, stare, scroll and click. Win your audience over here or lose them forever.
Emails
Emails you want to open. Emails you actually enjoy reading. Emails that get you clicking those CTAs. Emails that put the audience first and are benefit-led - because why else should they give a sh*t? We give the user reasons to care, by giving emails the thought and time they deserve.
In-App copy
The art of saying what needs to be said in as few words as possible. At Hunter Copy, we deliver in-app copy that’s punchy, bold and concise. We work closely with Product Owners, follow UX best-practice and always lead the user to where they need to be. How? By trusting in the power of a few well-chosen words, that come to life on the small screen.
Social posts
If you have a great product moment or news to share, then you need to get people talking - and that happens over social. Our social copy always includes strategic verbal messaging that we’ve devised to help get people thinking and saying what we’d like them to.
Tone of voice guidelines
Tone of voice guidelines are essential for any brand to have, especially once it starts to grow. They create consistency and impact, ensuring that everyone in the company speaks on-brand and on-message, at all times. The guidelines we create follow a tried-and-tested format that’s easy to understand, with hyper-relevant examples that will inspire and unite.
Strategic verbal messaging
I use a unique copywriting formula that was taught to me at a strat comms agency almost 10 years ago. It creates building blocks of copy that you build from the ground up, starting with Value Props. The result is consistent, effective, persuasive, memorable copy that appeals to both hearts and minds.