Nice things people
say about me
Lesley Smith - Revolut
Communications Director
June 2022
“Liz is a passionately committed and talented copywriter with a flair for clarity, concision and flexibility. In her time at Revolut I saw her share her wisdom on managing tone of voice and core messaging across multiple channels and products, mentor and support new writers, work with varied products and teams to help bring their ideas to fruition and clearly communicate and attractive customer proposition. She's a perfectionist but able to compromise and collaborate with enthusiasm. An asset to any team.”
Fran Cliffe - Wise
Senior Copywriter
March 2023
“Liz is the most strategic copywriter I've ever worked with. She mixed the creative with the scientific, and always put a great deal of research into her work. In the short time we worked together, I learnt a lot from Liz — her vast experience and breadth of knowledge isn't something you always come across in tech! She was also a great advocate and lead, pushing for copy to be taken seriously leading to better marketing results. I would be honoured to work with Liz again!”
Julian Moore - Uncapped
Marketing Director, Uncapped
April 2022
“Whilst I hired Lizzy as a Head of Copy, it soon became clear that her skills extended well beyond this remit. Not only is Lizzy a distinguished wordsmith herself, but she is a capable strategist, copy manager, editor and content marketer. Lizzy excels at every project she works on, is a pleasure to work with and has been a critical part of establishing the marketing function at Uncapped.”
George Blew - Revolut
Midweight Copywriter
January 2022
“After hiring me from a publishing background, Liz really helped me adapt my writing style for the fast-paced world of fintech. Not only does she know the building blocks for creating killer copy for almost any product, but she can also tailor the Tone of Voice to suit any audience. A true copywriting pro.”
Sven Hughes - Verbalisation
CEO
August 2020
“It's no exaggeration to say that Liz is one of the most talented strategic writers currently working in London. A true crafter and grafter. I was lucky enough to have Liz as part of my team, just as we were building Verbalisation. Her ability to crack even the most challenging briefs, as well as her natural flair for copy, ensured that we had a succession of happy clients and awards. I can't rate her enough. If you're an employer, hire her. If you're a client, insist on her. If you're her current boss, hang on to her.”
Tony Currie - Imagination
Creative Director
January 2020
“Liz was pivotal in designing the language for Jaguar Land Rover Innovation Labs, a global interactive car show using high-tech exhibits. She introduced myself and the wider team to verbal strategy - making copy more than just words - which was highly effective in the experience setting and after. Liz is great at what she does and was an engaged, inclusive, positive and fun member of all the teams we worked together in at IMAGINATION. Looking forward to working together again!”
Jamie Rankin - Rhapsody
Group Creative Director
October 2019
“I recently worked with Liz on Rhapsody's brand refresh. It was exactly the external support we needed to sift through the mass of content and services and get our messaging right. She confidently hosted a workshop with Directors in which she quickly grasped an understanding of our heritage and goals and got everyone thinking about our language on a deeper level. Out of this, she wrote our fantastic new tagline and a Company Creds deck using the new ToV, which the New Business team is already using to great effect.
Liz is a pleasure to work with - very collaborative and driven. She asked the right questions, interviewed employees to gain further insights and was very receptive to feedback to create solutions. I would work with her again in a heartbeat and look forward to hopefully doing so in the not-too-distant future!”
Christoph Castagnara - Imagination
Strategy Director
September 2019
“Liz is a sharp thinker and great writer who worked with me on various projects over a number of years including the JLR Innovation Lab, Createch, Land Rover Guidelines, Lab Talks and our Connected Experiences Index. Elizabeth also brought fresh thinking to our work though a verbalisation strategy tool and approach. She is passionate, bright and great to work with.”
Michael Lorenzos - Silverbird
Head of Performance + Growth
January 2023
“I enlisted Liz's expertise for Silverbird's new website and I'm patting myself on the back for an excellent choice. Her Fintech experience as well as her innate talent made it all a breeze: she connected with key stakeholders in the business, understood what we are all about and converted it into the right words - we knew they were the right ones just as we saw them written. Little to no revisions needed. A+.”
Olivia Dardir - Autone
VP of Marketing
January 2023
“It was a great pleasure to work with Liz! Responsive, professional and very efficient. We worked on Autone's first website, and Liz immediately understood the brief and our tone of voice. So if you're looking for a strong and sharp copy, I recommend reaching out to Liz.”