Mimo

Mimo’s CEO (Henrik Grim) reached out to me in need of a quick website rewrite ahead of Mimo’s UK launch.

I hosted a messaging workshop with the two co-founders, and then built Strategic Messaging Guidelines for the brand which included a new tagline, brand essence, power word, lexicon etc - all in the desired new tone of voice that sounds clear, expert, current and punchy.

Once this stage was signed-off, I rewrote the following priority pages, as agreed with the CEO: Homepage, Mimo Flex, Accounts Payable and Accounts Receivable.

Working in Framer (a design tool), Henrik could feedback easily allowing me to iterate and create new versions quickly across all screens, desktop, tablet, mobile etc.

Thew result is a sharper, more persuasive and believable business website that’s ready to win over UK small business owners and accountants.

What is Mimo?

Mimo is a cost-effective, unified payments platform with a pre-approved line of credit built in. Designed for SMEs, accountants and bookkeepers, money-in and money-out is effortless with Mimo. 🤩

Cash flow can be such an issue for small businesses, and Mimo makes it easier to navigate those pinchpoints and stay focused on the bigger picture: company growth. Pre-approved credit is a USP you rarely see with B2B Payments and I think these guys are going to go far!