Autone is a smart inventory company that help global brands make data-informed buying and stock replenishment decisions that maximise growth.
Founded by two French business scientists who have worked at the biggest fashion houses in the world – Autone truly understands the importance of getting ahead of consumer trends.
Autone were rebranding and needed refreshed copy for their Homepage and About us. They were under a very tight deadline, so I turned this around for them in record-time.
A reimagined Homepage and About us.
Before I could write the new Homepage, I first set myself the task of pulling apart the product offering and created new Value Props that each highlight a unique customer benefit. I turned these into punchy and memorable lines of copy, which the client signed-off on before i moved on to writing the full page.
Autone’s product offering is quite technical, it’s about data-driven algorithms – so it was my task to make it sound human, relatable for brands and ultra easy to understand - with a little sprinkle of joy, as requested by their TOV guidelines.
The result is a Homepage and About Us that are both informative and fun. You feel curious to know more about their product and trust them as experts in this niche field.