Gaia exists so that everyone who wants to have a family can try. And when they say everyone, they mean everyone.

I created the copy for this campaign celebrating the work of London Women’s Clinic, who have pioneered ‘Shared Motherhood’ for lesbian couples for over a decade – this is where one mother donates the egg and the other mother carries the baby.

I was teamed up with Rachael Lewis, a brilliant motion designer and fair fertility campaigner herself, who created this beautiful campaign, which I wrote the video copy, OOH assets and social posts for.