Uncapped - Head of Copy
Dec 2021 - May 2022 (Redundancy)

I was hired to help Uncapped expand into the US with banking products for ecommerce business owners. This was to accompany its already successful ecommerce funding offering. I wrote the US website, did local audience research, pulled apart Value Props and wrote all the product messaging so the core benefits really stood out.

I also wrote copy for:

• Ongoing targeted paid social ad tests

• All onboarding and retention emails for both banking and funding

• Case studies

• Strategic messaging frameworks

• Created strategic marketing assets for the sales team

• I also commissioned blog content and SEO keyword target research

Curveball: After 6 months, I was #laidoff along with 10% of the company as the economic downturn began. But when life gives you lemons, you make margaritas, right?! So I set up a kick-ass freelance copywriting business instead. Which I guess is why you’re here. Hello.