Clim8 is a sustainable investing app that’s the real deal. I wrote landing pages, crowdfunding emails and more.
I wrote the Junior ISA product page, first defining the consumer-facing Value Props and then creating strategic messaging. It’s designed to appeal to parents on monetary, parental and environmental levels.
I also wrote the Refer-a-friend page which explains how Clim8 donates to the ORCA foundation every time a referred friend gets investing.
As this is a little more complicated than your typical referral program, I created clear steps for the user and some lighthearted copy that explains the connection of whales to the climate - they’re giant carbon-capture machines!
Freelance Copy Lead
May - July 2022
I created this suite of emails to support Clim8's third Crowdcube funding round. They were designed to build excitement for its stealth mode phase and encourage active investment from previous investors. This round turned out to be Clim8's best yet, with over £2.7m raised.
