Copy Lead, Multiplier

Multiplier helps companies employ anyone, anywhere. For 2 years, I gave that global ambition a clear voice and made sure it ran through every campaign, page and product.

• Created detailed Strategic Messaging and TOV Guidelines for the brand and 3x core products (Employer of Record, Contractor of Record, and Global Payroll), helping Multiplier sound on-brand at every touchpoint/talkpoint.

• Designed, built and launched the Multiplier Copy Gem: a custom AI copywriting tool deployed across the entire global org, with enablement sessions to embed it. This won ‘Highly Commended’ in the ‘AI for Impact’ category at the Women in Marketing Awards 2025. Read the case study

• I became a leading AI-advocate in the company, driving the use of AI for content such as this Multiplier ‘Wrapped’ 2025 where we used Seno AI to create a rap song about our successful year in review.

• Led copy, both creatively and strategically, for all major product launches, campaigns, initiatives and events. From Global Payroll to Multiplier Locals, from Beyond Borders NYC to The Global Hiring Gap Report, from the MVP Sports Series to the takeover of HR Tech Las Vegas, and our World Without Limits launch. Work designed to earn thought leadership status, spark genuine conversations on social, and build the brand's global presence and reputation.

• Led the creation of 12 new solutions pages spanning industry, team, company size and use case, with supporting blog content that drove site traffic.

• Led the copy for the Beyond Borders New York campaign, positioning it as the hottest new talk series in global HR. Delivered the landing page, 8x unique episode pages, email nurture sequences, creative ads and social posts.

• Managed a Senior Copywriter, introducing her to Strategic Messaging and AI tools.