Revolut
Lead Copywriter: Nov 2019 - Dec 2021
Revolut was my baptism of fire into the fintech world. I successfully led the copy team for over 2 years, throughout the pandemic and out the other side. During my tenure on the ‘rocketship’, I helped grow the business from 10m to 16m customers.
When I first joined, Revolut didn’t have a consistent way of writing about its products (e.g. no consistent taglines or lexicons). I knew this wasn’t going to work as the company continued to scale and expand its product portfolio globally.
To solve this, I introduced the highly-effective strategic messaging formula that I was taught a decade ago. I also wrote in-depth Tone of Voice Guidelines to replace the 1-page blog post on ToV which was all they had. Both ToV and Messaging Guidelines were adopted company-wide. The result? Consistent, creative, persuasive copy that you’ll find throughout the Revolut customer journey, from landing page to app store to email. Here are some work highlights and you can find all my blog posts here.
Revolut Shopper
I created the strategic messaging for this exciting new Chrome browser extension, which ‘transforms the way you buy online’. I wrote the copy for all the other GTM assets, including the landing page, Chrome store, emails, Revolut blog, and launch video for social and YouTube.
Stocks
I looked after Revolut’s new Stocks product throughout my tenure (and was initially hired into the Wealth+Trading team before being centralised). I led the copy for launches of features like in-app news, real-time updates and top traders.
I wrote day-to-day emails and alerts communicating straightforward news like new stocks or updated terms, or more complicated issues like how Brexit will affect customers.
I created strategic messaging and wrote the stock trading landing page, making sure the copy was FCA-compliant. I also wrote educational content for the blog and recruited and commissioned financial experts to write articles.
Pockets
Pockets is a smart tool that helps you organise all your bills and spending. Set up Pockets once and forget the hassle of managing bills forever. I created the strategic messaging and all the assets for the GTM launch – landing page, emails, push, article, social, blog, etc.
Web App
The Revolut Web App means you can now securely access your Revolut account from your desktop - no matter where your phone is. I created all the strategic messaging for this GTM launch and all the copy deliverables: emails, pushes, blog etc, raising awareness of this new feature that people had been asking for for years.
Strategic Messaging
I created the strategic messaging for all of the Revolut product pages shown below. That means working out 3-4 Value Props per product, then writing the messaging house which builds tone and style. I created taglines (Key Verbals), a unique lexicon and more for every product and made sure it continued beyond the landing pages through to all comms - the effect of this consistency is undeniably persuasive and builds confidence.
